There are countless startups throughout the world and they all specialize in different industries and niche genres, but many startups have one very important thing in common: they’re on a tight budget. Building a startup and growing a business from scratch is no small task, no matter what kind of products or services you offer. Timelines fly, investors may change and budgets can grow or shrink at the drop of a hat. It’s just not realistic to spend a bunch of time or money on a digital marketing strategy that may or may not work.
Social media marketing and content marketing are two invaluable ways to grow any business, but they’re especially handy in the case of a startup. Because social media and content marketing can be done on a low budget and require little to no resources (other than a laptop and a smart person behind it), these two marketing strategies have become key tools that startups are using to pave their way to success.
When you own a startup, you’ve got to run with strategies that are proven to work. What works for the retail industry may not work for an ad agency, and what works for a giant corporation may not work for a small business.
Catering your social media and content marketing strategy to the size of your business is the best way for a startup to get the most of out of any digital marketing effort.
But the question is … how exactly is it done?
First Things First – Start With Content
Since social media technically falls under the category of content marketing, you can use the skills you learn while content marketing as guidelines for your social media marketing, too. So how do startups actually start marketing content? Well, before you can market any content, you have to create it first. See below for five great tips to get you started.
- Cover trending topics that are relevant to your industry. This bit of advice cannot be stressed enough. When brands jump on the bandwagon of a story just to gain some extra exposure, it’s painfully clear to readers. Do your fans and customers a solid and be true to your industry while remaining savvy about the information you share.
- Write content for your target market. If you aren’t sure who your target market is, spend some time finding out. It is crucial that you know who your audience is before you can write compelling and relevant content that engages them and makes them want to read more.
- Take spelling and grammar seriously. That includes getting more eyes on any words that you write for your
