The digital world opens up a plethora of benefits to your brand, but it can also hurt your reputation in seemingly irreparable ways should your brand be the brunt of a crisis. With the internet at your customers’ fingertips, it… Continue Reading
A successful brand strategy is a long-term plan that a business focuses on to improve and sustain its brand image. Your brand strategy can absolutely make or break your business. So what could be the secret ingredients for a successful… Continue Reading
Remember a time when word-of-mouth was the most reliable form of advertising? Way before billboards, TV commercials and radio advertisements took the world by storm? Remember when you were automatically drawn to a product if it were recommended it to… Continue Reading
Rightfully called the world’s inspiration board, Pinterest is a beautiful virtual world of images, videos, and other useful content you can bookmark wherever whenever. This online platform provides a rich visual experience to its users and when used right, it… Continue Reading
Social media is home to the stars. And no, we’re not just talking about film stars or political leaders. We’re actually talking about people we encounter in our day-to-day life. People like you and me. Social media is home to… Continue Reading
“When responsiveness meets discoverability, users get the best of conversation!” In two words, conversational commerce quite literally means conversational service. Coined by Uber’s Chris Messina, conversational commerce is all about using chat and messaging services to interact with brands and… Continue Reading
As we bid adieu to 2016, we gear up for (what we hope) will be an incredible 2017, we take a look at what content marketing looked like in 2016. At the heart of it, content marketing is all about… Continue Reading
With 400 million active users, Instagram is one of the most popular social networks. Unfortunately, some marketers have yet to see it as a way to increase conversions for their businesses. However, Instagram is much more than quotes, selfies, and… Continue Reading
You have an ecommerce business but sales are not quite what you expected. Maybe you got off to an excellent start within the first few months of launching your business, but soon, your ecommerce business sales began dwindling after the… Continue Reading
Between algorithms, likes, shares and ratings, content marketing often becomes a numbers game. However, it’s important to remember that people, not numbers, are reading your content and so you should allow for more subjective measures of success. I’ve put together… Continue Reading