Remember a time when word-of-mouth was the most reliable form of advertising? Way before billboards, TV commercials and radio advertisements took the world by storm? Remember when you were automatically drawn to a product if it were recommended it to you by someone you trusted? Fast forward to decades later and social media marketing has taken word-of-mouth marketing to a whole new level. You get to give a little and get a little, and that’s really the beauty of it.
Now if you were going to ask me what Twitter could do for your business and the product you’re trying to sell, I’d have to say everything. But that would barely scratch the surface, so we’re going to talk about how you can develop and implement strategies for leveraging your product on Twitter to help you achieve your said objective:
- Identify your Goals
We’re going back to the basics now, but having clearly defined goals is key to just about any kind of business. You need to know what it is you’re hoping to achieve through Twitter. Is it marketing your product to your target audience? Encouraging your audience to buy your product? Building relationships with influencers and competitors? Providing timely customer service to those who use your product? Only once you’ve identified the objective behind leveraging your product through Twitter, should you move on to formulating the premises of your planning strategy.
- Identify your target audience for your product
You can’t think of selling your product on Twitter (or anywhere else for that matter), if you don’t know who it will deliver value to. Do your research, build personas. Ask yourself: Who will this product most benefit? Once you have your answer, it becomes infinitely easier to market your product to them. Why? Because you’ll know exactly what they’re looking for! Exactly what they need and exactly what they want to hear. It then becomes your job to communicate this value proposition to them and to do it well. If you are dealing in a diversified range of products, you might even want to create Twitter lists serving different sections of your followers.
- Use ‘Hashtags’ and invest in tweet promotion
Today there’s a hashtag for everything. But there’s a list of do’s and don’ts for using hashtags that you might not have even considered. #ICreatedAProductThatWillChangeYourLife is basically the message you want to get across to the Twitterverse, gone about it all wrong. For starters, hashtags, while a really handy tool at finding exactly what you’re looking for, are often misused, completely missing the mark on getting people to notice you. You see, you want to use hashtags wisely and timely and you most definitely don’t want to string together too many words in a single hashtag. I wouldn’t even recommend using more than one hashtag in a single tweet and would advocate using it only when relevant. Nobody likes a spammer, or an over-hashtagger and that’s really something you need to be mindful of when trying to leverage your product on Twitter. Another clever way to bring more visitors towards your brand involves the promotion of your tweets. You may have to spend a few bucks for this move, but it’s a mere investment that will bring multifold returns for your business.
- Watch Your Competitors’ Activities
Keep your friends close and your enemies closer, the old saying goes. And with good reason if you think about it! We’re all trying to outdo one another, that’s no mystery. But paying close attention to what your competitors are doing on Twitter; right or wrong, gives you a chance to self-reflect and better your product. Observe, listen, self-reflect and adapt. That’s precisely what you get when you’re smart enough to watch for your competitor’s activities. Analyze your competitor’s strategies, find out what makes their content so shareable! This will give you an insight of what they share and how they interact with their followers. Once you’ve done that, you can plan and execute your own marketing strategies keeping all your learnings in mind. However, consider bringing a sense of innovation to your strategy for being unique, and competent.
- The ‘Tweet Timing’ makes a difference
If you are only focusing on creating premium content for your product, this may not be enough for grabbing attention of your prospective followers. For having the best results, you need to identify the availability of your target audience online. This will make half of your ‘product-promotion’ issues fly away, and you can steadily see your followers’ engagement with your tweets. Tools such as Hootsuite, Autoschedule, and Tweriod effectively inform you about your prospective customers’ presence. Whether you are targeting the local audience, or an audience in another country altogether, this ‘tweet timing’ strategy will ultimately boost your product sales.
Twitter isn’t rocket-science; it’s about open communication. If you can speak well, you’ll do well on Twitter. If you can take criticism well and turn it around to make a positive change to your product, you’ll do well on Twitter. If you invest a certain amount of time and energy into getting to know the people who will ultimately use your product, you’ll do well on Twitter. If you’re keen on being a bystander and simply observing what’s being said on Twitter, you won’t get anywhere. Fast. Instead, roll up your sleeves and jump right into these conversations.
And when it comes to selling your product? Well, that’ll come as a result of all your efforts. Don’t just take my word for it, go find out for yourself!
Related Read: How to Use Twitter Effectively for Business