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Digital Marketing

Why Mass Email Marketing Still Works

February 16, 2020Lina Wang
mass email marketing

Email might not be the latest tool that tech has given us in the Digital Age, but it’s far from obsolete—in fact, the majority of professionals still rank email as their preferred means of communication when it comes to business.… Continue Reading →

Digital Marketing Digital Marketing, email marketing

4 Ways to Supercharge Your Content Marketing Strategy

June 19, 2017Lina Wang
supercharge your content marketing strategy

Content marketing is an important piece of your business strategy, but only when it’s done correctly. Content that is of little value to your audience is, basically, useless content that’s wasting your time, money, and resources. Content marketing, or the… Continue Reading →

Content Marketing, Digital Marketing Content Marketing, content marketing strategy

4 Crisis Management Tips for Your Digital Brand

May 8, 2017Lina Wang
Crisis management concept.

The digital world opens up a plethora of benefits to your brand, but it can also hurt your reputation in seemingly irreparable ways should your brand be the brunt of a crisis. With the internet at your customers’ fingertips, it… Continue Reading →

Content Marketing, Digital Marketing crisis management tips, digital brand

The Secret Ingredients for a Successful Brand Strategy

April 19, 2017Lina Wang

A successful brand strategy is a long-term plan that a business focuses on to improve and sustain its brand image. Your brand strategy can absolutely make or break your business. So what could be the secret ingredients for a successful… Continue Reading →

Content Marketing, Digital Marketing brand strategy, successful branding strategy

How to Market Your Ecommerce Site on Pinterest

January 30, 2017Lina Wang
How to Market Your Ecommerce Site on Pinterest

Rightfully called the world’s inspiration board, Pinterest is a beautiful virtual world of images, videos, and other useful content you can bookmark wherever whenever. This online platform provides a rich visual experience to its users and when used right, it… Continue Reading →

Content Marketing, Digital Marketing, Social Media

How Conversational Commerce Is Forever Changing the Way We Shop Online!

January 17, 2017Lina Wang
conversational commerce

“When responsiveness meets discoverability, users get the best of conversation!” In two words, conversational commerce quite literally means conversational service. Coined by Uber’s Chris Messina, conversational commerce is all about using chat and messaging services to interact with brands and… Continue Reading →

Content Marketing, Digital Marketing conversational commerce

What Content Marketing Will Look Like in 2017

January 2, 2017Lina Wang
Content Marketing Trends in 2017

As we bid adieu to 2016, we gear up for (what we hope) will be an incredible 2017, we take a look at what content marketing looked like in 2016. At the heart of it, content marketing is all about… Continue Reading →

Content Marketing, Digital Marketing, Social Media Content Marketing, Content Marketing in 2017

5 Steps to Improve Your Instagram Marketing

November 28, 2016Lina Wang
Improve Instagram Marketing

With 400 million active users, Instagram is one of the most popular social networks. Unfortunately, some marketers have yet to see it as a way to increase conversions for their businesses. However, Instagram is much more than quotes, selfies, and… Continue Reading →

Content Marketing, Digital Marketing, Social Media Instagram Marketing, Social Media Marketing Tips

Beyond Metrics: The Content Marketing Results That Really Matter

November 1, 2016Lina Wang
Content Marketing Beyond Metrics

Between algorithms, likes, shares and ratings, content marketing often becomes a numbers game. However, it’s important to remember that people, not numbers, are reading your content and so you should allow for more subjective measures of success. I’ve put together… Continue Reading →

Content Marketing, Digital Marketing Content Marketing, content marketing metrics

4 Tips to Optimize your LinkedIn Presence

October 12, 2016Lina Wang
Optimize your Likedin Presence

We cannot ignore the power of LinkedIn where every professional wants to be at the top of their game! When it comes to finding some great job opportunities, generating leads, strengthening your online presence or boosting your revenues, LinkedIn emerges to be an… Continue Reading →

Business, Digital Marketing, Social Media linkedin optimization, optimize linkedin presence

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Lina Wang

Lina Wang

Many career hats over the years. MBA, Businesswoman, model, anchor, editor, passionate marketer, fitness freak. Love dancing, painting, blogging, selling, travelling. Poker Lover and Gaming Geek.

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You can email me directly: lina@linawang.org for any of your questions, queries, suggestions, marketing help or help in online gaming software.

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