Content marketing is an important piece of your business strategy, but only when it’s done correctly. Content that is of little value to your audience is, basically, useless content that’s wasting your time, money, and resources. Content marketing, or the… Continue Reading
The digital world opens up a plethora of benefits to your brand, but it can also hurt your reputation in seemingly irreparable ways should your brand be the brunt of a crisis. With the internet at your customers’ fingertips, it… Continue Reading
A successful brand strategy is a long-term plan that a business focuses on to improve and sustain its brand image. Your brand strategy can absolutely make or break your business. So what could be the secret ingredients for a successful… Continue Reading
Rightfully called the world’s inspiration board, Pinterest is a beautiful virtual world of images, videos, and other useful content you can bookmark wherever whenever. This online platform provides a rich visual experience to its users and when used right, it… Continue Reading
“When responsiveness meets discoverability, users get the best of conversation!” In two words, conversational commerce quite literally means conversational service. Coined by Uber’s Chris Messina, conversational commerce is all about using chat and messaging services to interact with brands and… Continue Reading
As we bid adieu to 2016, we gear up for (what we hope) will be an incredible 2017, we take a look at what content marketing looked like in 2016. At the heart of it, content marketing is all about… Continue Reading
With 400 million active users, Instagram is one of the most popular social networks. Unfortunately, some marketers have yet to see it as a way to increase conversions for their businesses. However, Instagram is much more than quotes, selfies, and… Continue Reading
Between algorithms, likes, shares and ratings, content marketing often becomes a numbers game. However, it’s important to remember that people, not numbers, are reading your content and so you should allow for more subjective measures of success. I’ve put together… Continue Reading
We cannot ignore the power of LinkedIn where every professional wants to be at the top of their game! When it comes to finding some great job opportunities, generating leads, strengthening your online presence or boosting your revenues, LinkedIn emerges to be an… Continue Reading
Social media has changed the face of marketing, but with Facebook dating back just 12 years, it’s a relatively new phenomena and one that’s in a constant state of flux. Algorithms are altered; advice changes; and opinions on best practice… Continue Reading