Big Data and Social Media
The story of ‘Big Data’ not only starts and ends up at the amount of data any organisation possesses. It is something beyond the mere collection of huge data insights. Big Data involves facing new challenges, and hardcore competition while identifying, storing, analysing and interpreting the collected data, so that the present decision can prove to be more lucrative than the previous one and support organisational objectives in a better way. In the era, where everybody is so busy on social media platforms, why should entrepreneurs and large organizations resist from tapping social media platforms with their ‘Big Data’. Now, let’s talk about the relationship between Big Data and Social Media, whether it is sweet like chocolate, tangy like an orange or hell bitter like a bitter gourd. At the end of this article, you’ll be clear regarding what big data means for the future of social media users.
- Know who your real customers are
Big Data has brought a revolution in the field of social media campaigns and has made it easier for the big brands to know about your customers in detail. Finding out their preferences, interests, tastes and beliefs has become unchallenging and straightforward with this innovative data. Based on this information, you’ll be able to hit bulls’ eye while spreading any social media message related to your brand.
- Get acquainted with your customers’ response
If you are only targeting to sell your product by hook or crook, your business won’t boom for so long. Well, I know that’s not something ‘out-of-the-box’ that I’ve penned down. In addition to marketing and selling your product with zeal, it’s crucial to understand the emotions and sentiments of customers for your brand. Also, this will help you in outdoing your competitors effectively. When you ping down your competition, no one will be able to stop you from being called as the ‘undisputed leader’ of your industry.
- Get familiar with your customers’ demands
When you keep a check on the conversations your customers make, the restaurants they visit usually, the movies they love watching, the products they buy online/offline, etc. you can understand what their mind-set is and what kind of products/services, they actually love. After all, you’re not making a product for yourself, but for your